Tuesday, June 28, 2011

Heidi Klum's Qvc Jewellery Collection

Heidi Klum will launch a costume jewellery collection with QVC in September.

The German-born supermodel has teamed up with the home shopping network to launch Wildlife by Heidi Klum which will include 35 styles including cocktail rings, necklaces, earrings and bracelets costing between $30 and $200.

Heidi - who receives much of her inspiration from trips to flea markets - said: "All of the pieces are statement pieces. The only reason to wear costume jewellery is to wear something large - something you can't do with real jewellery because it would be too expensive."

Heidi previously developed a sterling silver jewellery collection with the channel but it was discontinued in 2009 after Van Cleef & Arpels launched a lawsuit claiming the designs infringed on its signature Alhambra Collection clover motif.

Heidi told WWD: "We fought with Van Cleef & Arpels for over a year and a half, but we were small fry next to a company like that. But looking back, I'm quite happy to be doing something new.

"I feel free now with this. I can reach more people with costume jewellery, the prices are great and I can make big pieces. It's way more fun."

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