The Biebs has announced that he will be releasing a fragrance for women.
Justin joins the ranks of Paris Hilton, Halle Berry, Avril Lavigne, who all have their own fragrances.
The fragrance will be called, Someday. So smart. And by Someday, he’s giving girls around the world hope that they will “someday” be with JB if they continue to wear his perfume.
Speaking about his new venture Biebs said, "Let's be real, the way a girl smells is very important to a guy! I have such a deep connection with my fans, so creating a fragrance that I personally love is another way I can bring them closer to my world."
JB is estimated to make millions with this new deal, but the good news is that he will be sharing the proceeds with different charities.
"Not only am I able to create a fragrance for all my fans but I am able to give back to charity, which is a huge priority for me. The people at Give Back Brands really get me, and what I represent and care about."
The bottle is heart shaped flower that looks a lot like Marc Jacobs’ Lola fragrance so that’s not really creative is it?
JB claims that he was really involved in the entire process.
"They really let me take the lead on the entire project, because I know my fans better than anyone - from working with the team on the development of the fragrance itself to helping to design the bottle and packaging."
The fragrance will range from $35 to $55 a bottle.
This guy is smart or the people that work for him are very smart. He knows guys don't care for him and girls go nuts for him so he targets his brand and products directly towards his target demographic. What other dude has a nail polish line?
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