The British supermodel is set to show her debut collection for the Italian denim wear label at Milan Men's Fashion Week - which is currently underway - although it has not been announced on event schedules.
While denim wear is thought to be an unusual choice for Naomi, 41, as she hardly ever wears jeans, she was spotted in denim at the recent Cannes Film Festival in May.
Fashion website Fashionista.com said: "It's a denim line and we almost never see her in jeans... [a] photograph from Cannes this year is bit of an anomaly."
However, on the rare occasions Naomi does decide to wear jeans, she usually relies on her close designer pal Victoria Beckham to get her out of a style rut.
She said: "Victoria is amazing, a real sister. When I'm stuck in a rut, she's always at the other end of the phone to send a pair of jeans.
"They work wonders on the legs. I love her designs. I'm always in them. I've worked with Vivienne Westwood, Alexander McQueen and so many great designers. So I'm proud Victoria is up there too."
Fiorucci enjoyed huge success in the 70s and 80s and is now owned by Italian fashion giant Ittierre after financial and legal issues in the 90s
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